Flair Web – Rebranding That Doubled Conversions and Boosted Engagement

In June 2023, MVST collaborated with Flair to revitalize their online presence through a comprehensive rebranding and website redesign, aiming to enhance user engagement and conversion rates.

The Deliverables

• Web Redesign
• Rebranding

The Challenge

Flair needed a refreshed digital identity that would not only improve user experience but also drive more sales-qualified leads. The challenge was to create a website that delivered a modern look and intuitive navigation to boost engagement and conversion rates.

The Solution

Working closely with Flair, MVST implemented a full rebranding and web design overhaul. The new website focused on clean design, streamlined navigation, and a user-centric interface. Performance metrics were tracked to measure success by comparing the old website's performance in January 2024 with the new design in February 2024.

The Results

The redesigned website delivered impressive improvements, with conversion rates more than doubling and user engagement increasing by 15%. Although subsequent changes were made after our handover, these metrics stand as a strong testament to the impact of our collaborative efforts.