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CoCrafter - UX/UI Redesign & Rebranding for an Enhanced User Experience

Screen from CoCrafter's website screen

CoCrafter embarked on a transformative journey to revitalize its brand and digital presence. Between January and April 2023, MVST delivered a full rebranding, a refreshed website, and an intuitive web app that focuses on enhancing user experience

The Deliverables

  • Full Rebranding
  • Website Design
  • Web App Design

The Challenge

CoCrafter needed to modernize its digital presence by refining its interface and overall user experience. The objective was to create a cohesive and intuitive design that simplifies navigation and interaction, ensuring users can effortlessly access the platform’s features.

The Solution

Working closely with CoCrafter, MVST implemented a comprehensive design overhaul that focused on rebranding and UX/UI improvements. The project involved a full rebranding initiative, a complete website redesign, and the development of a user-friendly web app. The design strategy emphasized clean layouts, efficient navigation, and an engaging digital experience, setting a new standard for how users interact with the brand online.

CoCrafter's color and branding guide

The Results

The new design has established a more intuitive and user-centric digital presence for CoCrafter. The comprehensive overhaul has laid a strong foundation for improved user engagement and a more seamless interaction experience.

final result of CoCrafter's website and app screens after rebranding

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