betterview - Enhancing Eye Care with a Seamless Mobile Experience

betterview, a Swiss medical retail startup specializing in eye-lasering treatments, partnered with MVST to design and develop a mobile app that guides patients through their treatment journey and enhances engagement.

The Deliverables

• UX/UI Design
• Software Development
• Product Management
• Mobile App

The Challenge

betterview required a mobile solution that could not only guide patients through treatment but also integrate seamlessly with their flexible and ever-changing data processes. The app needed to support real-time content updates, localized adjustments, and structured data management, without the complexity of frequent app deployments or backend overhauls.

The Solution

To meet these requirements, we implemented Storyblok as the content management system (CMS) within the mobile app. This enabled:

• Dynamic content updates: Allowing the betterview team to modify text, images, and CTAs without app redeployment.
• Localized customization: Supporting multiple regions with tailored content.
• Structured data blocks: Ensuring seamless integration of treatment details, including drug options, without backend dependency.

The Results

By leveraging Storyblok, betterview's team gained full control over its mobile app’s content, reducing the need for complex deployment processes. This allowed for:

• More personalized patient experiences, with timely and localized updates.
• Operational efficiency, as the team could manage content autonomously.
• Future-proof solutions, enabling betterview to scale and adapt its app without development bottlenecks.