Data-Driven UX/UI Optimization with Figma, Heatmaps, and A/B Testing

We optimize digital experiences using real-time user insights, research, and A/B testing. By leveraging tools like Figma, heatmaps, and analytics, we create seamless, intuitive interfaces that drive retention and user satisfaction.

1. Linearity: Elevating User Experience with Data-Led Design

Heatmaps, user session recordings, and A/B testing helped identify friction points in Linearity’s UI. We used these insights to iterate designs in Figma, resulting in smoother flows and higher engagement.

Highlights:

• Real-time user insights and heatmap analysis
• A/B testing for optimized feature adoption
• Improved user flow and retention

2. Kartenmacherei: A Seamless UI Rebrush for Modern E-Commerce

We modernized Kartenmacherei’s UI using behavioral data and user research. The result: a refreshed interface that enhanced usability and increased conversion rates.

Highlights:

• UI/UX rebrush with data-driven improvements
• Enhanced navigation and user flow
• Increased engagement and usability

3. Ecoplanet: Optimizing Energy Insights for Better UX

We refined Ecoplanet’s dashboard UX to present energy usage data more clearly. User testing and feedback guided improvements in layout and data visualization.

Highlights:

• Data-driven dashboard UI enhancements
• User testing to validate design iterations
• Simplified visualization for better insights

4. Redcare Pharmacy: Conversion Optimization Through UX Testing

We used A/B testing and analytics to refine product pages and checkout flows, increasing conversion rates and user satisfaction.

Highlights:

• Optimized product and checkout UX
• A/B testing for higher conversions
• Improved user journey efficiency

5. add2: Scaling Design Across Client Projects

We helped agency partner add2 deliver optimized UX across multiple client projects by implementing data-driven design workflows and scalable UI systems.

Highlights:

• Data-informed design workflows
• Scalable UI systems for multiple clients
• Consistent user experience across projects

6. Tenhil: Building a Seamless CV Generator Experience

Tenhil’s CV generator was optimized through user feedback and usability testing, improving flow and clarity for job seekers.

Highlights:

• UX optimization based on user research
• Streamlined form flow and input validation
• Enhanced mobile usability

7. Swisscom: Streamlined Interfaces for Enterprise Users

We improved Swisscom’s platform UX with heatmap analysis and user feedback to simplify navigation and reduce friction in complex workflows.

Highlights:

• Simplified enterprise UI with heatmap insights
• Reduced friction in user flows
• Enhanced speed and usability

8. Alaiko: Seamless Logistics UX Design

For Alaiko, we optimized UI flows for complex logistics processes. Testing and behavioral analytics guided a cleaner, faster interface.

Highlights:

• Data-driven improvements to workflow UX
• Mobile-first design optimizations
• Enhanced navigation speed and clarity

9. Akina: Intuitive Platform UX for Health Tech

We refined Akina’s health platform UX through user interviews and testing, ensuring an intuitive experience for diverse users.

Highlights:

• User-centered design improvements
• Simplified platform navigation
• Data-informed feature prioritization

10. Paua: Streamlined UX for Solar Energy Tracking App

We optimized Paua’s mobile app to ensure users could easily monitor and manage their solar energy systems. Through user testing and iterative design, we refined the interface for clarity, usability, and engagement.

Highlights:

• UX optimization for real-time energy tracking
• Improved navigation and data visualization
• User testing to enhance clarity and engagement

11. Agrilution: Enhanced UX for Smart Farming Interfaces

We optimized Agrilution’s interface to better display farming metrics. User testing helped refine layouts for better readability.

Highlights:

• Refined data visualization in dashboards
• User testing to guide UX iterations
• Improved accessibility and clarity

12. CARE: Intuitive UX for a Global NGO Platform

CARE needed a platform with accessible, easy-to-use UX. We applied data-driven insights to ensure a user-friendly interface for a global audience.

Highlights:

• Inclusive UX design for diverse user base
• Real-time feedback to guide improvements
• Simplified navigation and engagement

13. Buycycle: Optimizing Marketplace UX for Conversions

We improved Buycycle’s marketplace UX with behavioral data, leading to smoother buying and selling flows.

Highlights:

• Optimized e-commerce UX with data insights
• Simplified listing and checkout process
• Increased user satisfaction and sales

Let’s Design Smarter with Data

At MVST, we combine design expertise with real-time user insights to create interfaces that convert and delight. Let’s turn data into better experiences.

Let’s Chat!