Real-Time Conversion Funnels with Google Tag Manager & Hotjar

We continuously optimize digital funnels by analyzing user interactions in real-time. Using tools like Google Tag Manager and Hotjar, we refine UI/UX, improve lead capture, and boost conversion rates through data-driven iteration.

1. Octopus Energy: Boosting Funnel Performance for Heat Pump Leads

For Octopus Energy, we used Hotjar session recordings and interaction heatmaps to understand user behavior in their lead funnel. Insights guided UI refinements and content tweaks that increased engagement and conversions.

Highlights:

• Real-time funnel analysis with Hotjar
• UI/UX refinements based on user behavior
• Improved lead capture and conversion rates

2. Tenhil: Optimizing CV Generator Funnel for Job Seekers

Tenhil’s CV generator funnel was optimized using Google Tag Manager to track user drop-offs and interactions. We iterated on design and flow to create a smoother, more effective user journey.

Highlights:

• Tag-based tracking of funnel performance
• UX improvements for better form completion
• Increased user engagement and lead quality

3. Linearity: Refining SaaS Onboarding Funnel

We enhanced Linearity’s onboarding funnel by analyzing user flow data and click behavior. A/B testing informed design changes that reduced friction and increased conversion from trial to active user.

Highlights:

• Heatmap and funnel analysis with Hotjar
• A/B testing for onboarding flow improvements
• Higher activation and conversion rates

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